OpenAI, the company behind ChatGPT, is introducing new features for its AI video app Sora. These features will give creators and content owners more control over how their characters are used. The company also plans to share revenue with owners who allow their characters to appear in AI-generated videos.
New Controls for Copyright Owners
Sam Altman, OpenAI’s CEO, announced that content owners, such as movie and TV studios, will soon have “more granular control” over how their characters are used in Sora. Owners will be able to block or allow their characters to be used in videos generated by the app.
This move comes as concerns grow over AI-generated content and its impact on intellectual property rights. Many companies want to ensure that their creative work is used fairly and that creators receive proper compensation.
About the Sora App
Sora is a standalone AI video app recently launched in the United States and Canada. It allows users to create and share short videos up to 10 seconds long. Users can generate videos featuring popular characters, some of which may be copyrighted.
The app has quickly become popular, allowing people to share videos on social media-like platforms. This rapid growth has created questions about copyright and ownership, especially for studios and artists.
Revenue Sharing for Content Owners
OpenAI is also planning a revenue-sharing model. This will allow copyright owners to earn money when users generate videos using their characters. Altman said that users are creating more content than expected, often for small or niche audiences.
The company plans to test different monetization approaches within Sora before applying a consistent model across other products. Altman noted that this system will take some time to perfect but emphasized that implementation will begin soon.
Industry Reactions
The copyright policies in Sora are expected to raise discussions in Hollywood and other creative industries. For example, Disney has reportedly opted out of allowing their characters in the app. This shows that some studios are cautious about AI-generated use of their intellectual property.
Altman’s approach aims to balance innovation and creator rights. By giving content owners more control and offering revenue opportunities, OpenAI hopes to support both AI development and fair compensation for original creators.
Why This Matters
AI-generated videos are growing fast. Platforms like Sora make it easy for users to create short, shareable videos, but they also raise important questions about copyright and earnings for content owners. OpenAI’s new features are an attempt to protect creators, respect intellectual property, and allow users to explore AI creativity responsibly.
Disclaimer
This article is written for general information. It explains OpenAI’s new features in Sora and their impact on content owners and users. The content is not legal or financial advice.
Rani Mukerji returns as ACP Shivani in Mardaani 3, battling a ruthless child-trafficking ring in thi
In response to a deadly ambush in Palmyra, the US has launched fresh airstrikes against ISIS positio
As Uganda heads to the polls, Muhoozi Kainerugaba, President Museveni's son, casts a significant sha
Chancellor Merz suggests a potential signing of the EU-India free trade deal by January's end follow
