Dubai Culture and Spotify Join Forces to Elevate Emirati Music Talent

Dubai Culture has forged a groundbreaking partnership with Spotify to uplift burgeoning musicians and local artists throughout the UAE. This innovative collaboration seeks to broaden opportunities for professional advancement and elevate the global recognition of Emirati and UAE-based talent.

As a pioneering alliance between a governmental cultural body and a global music giant, this partnership is set to merge expertise and resources effectively. Together, both organizations will develop cultural projects that resonate with international standards and the latest global music trends.

The collaboration will feature the launch of joint initiatives aimed at providing artists with essential tools, platforms, and specialized data insights. These resources will empower musicians, deepen their audience insights, and foster sustainable creative careers.

In addition, Dubai Culture and Spotify are set to co-create musical projects that showcase Dubai’s dynamic creative community. These initiatives are part of Dubai’s broader vision of establishing itself as a global cultural hub enriched with creativity and talent.

Hala Badri, Director General of Dubai Culture and Arts Authority, highlighted the significance of nurturing talent: “Our mission is to empower musicians to develop, create, and establish enduring careers within a supportive framework. This partnership with Spotify amplifies our efforts in the music sector.”

Gustav Gyllenhammar, Senior Vice President at Spotify, lauded Dubai’s rich creative landscape and strategic positioning: “Dubai is a nexus of culture where innovation intersects with tradition. We are thrilled to support local talent and share Dubai’s music with global audiences.”

The collaboration will also enhance Dubai Culture's ongoing initiatives, including grants, residencies, and educational programs. This agreement underscores a commitment to building a sustainable creative ecosystem that fosters artistic expression, cultural interchange, and innovation.

Spotify’s expertise as the leading audio streaming service is poised to add significant value to this alliance. Initiatives like RADAR Arabia and Fresh Finds Arabia, which spotlight emerging talents, closely align with Dubai Culture’s mission to support and connect rising artists with international audiences.

This partnership represents a significant step in establishing Dubai as a premier player in the creative industries, bridging the gap between local talent and the global music market.