Paramount+ has struck a five-year streaming agreement with the Professional Bull Riders (PBR), bringing the adrenaline-fueled "Unleash the Beast" series to its platform beginning this December. The move offers viewers a fresh, more immediate way to follow top-level bull riding.

The "Unleash the Beast" circuit features the world’s top 35 riders competing across 17 states over a five-month schedule for points, prize money and the season championship. Paramount+ will provide live coverage of the full season, while CBS Sports will continue to air select events as its "Game of the Week" during the 2026 season.

This transition echoes the wider shift of major sports to streaming as traditional broadcast audiences change. For fans, the change means on-demand highlights, viewing across devices and greater flexibility to track the action throughout the PBR calendar.

The 2026 season is set to open in December in Manchester, New Hampshire. The agreement also complements Paramount’s broader sports expansion, which includes an exclusive arrangement to stream UFC events beginning next year.

For bull-riding supporters, the deal widens access: live feeds from every venue, easier ways to watch and a closer, front-row feel from wherever they are. The partnership strengthens PBR’s streaming presence while adding momentum to Paramount+’s live sports lineup.