Carolina Panthers running back Rico Dowdle was assessed a $14,491 fine by the NFL after celebrating a touchdown during the Panthers' 16-13 victory over the Green Bay Packers at Lambeau Field on Sunday.

In the end zone, Dowdle performed two pelvic thrusts as teammates counted along — a bit of choreography many saw as echoing a sketch from the comedy duo Key & Peele.

NFL Rules on Celebrations

The league enforces tight restrictions on celebrations. Actions that cross the line include taunting, simulated acts of violence (such as pretending to fire a gun) and "prolonged or excessive" displays by one or more players. Officials judged Dowdle's routine to fall within those prohibited behaviors.

Impact on the Game

Officials flagged the celebration with a 15-yard unsportsmanlike-conduct penalty, a call that had immediate consequences: the Panthers later missed the extra-point attempt after that touchdown.

Dowdle’s Response

Rather than simply pay the fine, Dowdle announced a fundraiser to cover the charge — pledging that 100% of donations will benefit the Children’s Home Society of North Carolina, which supports adoption, foster care, family preservation and education programs.

He added a wry note about the moment: "After much thought, I've launched a fundraiser for my fines. Key said I got three pumps, but I guess the NFL disagrees."

Appeal Planned

Dowdle's agent, David Canter, confirmed the team will challenge the penalty and file an appeal with the league.

Health Update and Upcoming Game

Dowdle missed Wednesday's practice with a quadriceps concern, though the team said the issue was unrelated to the celebration. The Panthers are preparing to host the New Orleans Saints this weekend.

As the season moves on, Dowdle remains in the spotlight — both for his play and for a celebration that has sparked debate. The fundraising effort, however, has also drawn positive attention by directing the controversy into support for a local children's charity.