OpenAI has launched its inaugural nationwide ChatGPT branding campaign in India, intended to enhance accessibility and localization for users across the nation. The campaign will be showcased on TV, OTT platforms, digital media, print, and outdoor channels in the coming weeks, aiming to connect with audiences nationwide.
Spotlighting support for regional languages and interactive voice-first features, the campaign illustrates how ChatGPT can assist with learning, preparation, and creativity in the languages that users feel most comfortable using. This initiative builds on other recent offerings like Study Mode for students, the affordable ChatGPT Go subscription, and IndQA, a benchmark assessing AI performance across diverse Indian languages and cultural contexts.
Central to the campaign are two short films directed by renowned photographer and filmmaker Bharat Sikka, depicting everyday scenarios where ChatGPT helps individuals build confidence and tackle challenges. These films will be released in seven languages: Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, showcasing ChatGPT's commitment to localization.
Sheeladitya Mohanty, Head of Marketing – India at OpenAI, remarked, “Our aim is to make ChatGPT intuitive, culturally relevant, and natural for Indian languages. This campaign reveals genuine stories of people leveraging ChatGPT to learn, innovate, and connect in their preferred languages.”
The first film, currently available, portrays a young woman preparing for a job interview with the help of ChatGPT. The films are accessible on YouTube and Instagram and will be broadcast on TV, streaming services, print, and outdoor channels to maximize reach and viewer involvement.
Moreover, OpenAI highlighted that ChatGPT Go has been offered free of charge to eligible Indian users for the past year, available through any web, Android, or iOS sign-ups, enabling more users to engage with the platform’s various AI functionalities across devices.
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