Apple Inc. stands on the verge of reclaiming its title as the world’s top smartphone manufacturer in 2025, propelled by a phenomenal reception to the newly unveiled iPhone 17 series and a robust global upgrade trend.
This shift signifies a substantial change in the smartphone landscape, where Samsung has dominated for over a decade. As per Counterpoint Research, Apple’s fresh lineup has revitalized demand in established markets while fostering new growth in emerging regions.
The iPhone 17 range, which includes four distinct models, has attracted notably high traffic at Apple Stores, with the ultrathin iPhone Air garnering significant attention. Reports of long queues have emerged from both the US and China, contributing to Apple achieving double-digit year-over-year growth in these essential markets.
Furthermore, Apple is reaping benefits from enhanced US-China trade ties and a declining dollar, factors that have stimulated sales in various developing nations. Researchers highlight that many users who purchased devices during the pandemic are now ready to replace their smartphones, further boosting Apple’s ascent.
Industry analysts estimate a 10% increase in iPhone shipments for 2025, compared to a 4.6% rise for Samsung. Should this trend persist, Apple is poised to secure 19.4% of the global smartphone market—its highest share in years—potentially regaining the top position for the first time since 2011.
Analysts also note the rising influence of the secondhand iPhone market, with approximately 358 million pre-owned devices sold from 2023 through mid-2025, resulting in a significant base of users likely to upgrade to newer models soon.
Looking forward, Apple intends to expand its offerings. A foldable iPhone and a budget-friendly iPhone 17e are anticipated to debut in 2026, followed by a major design update in 2027. Observers believe these new products will help Apple maintain its momentum amidst fierce global competition.
With the iPhone 17 series exceeding sales forecasts and the industry entering a new growth phase, Apple appears to be closer than ever to regaining global smartphone leadership—a pursuit it has actively followed for over a decade.
Federal government signs landmark agreements with Musqueam Nation, recognizing Aboriginal rights whi
Canada’s labour market faltered with a sharp drop in employment and higher unemployment, marking the
Samuel Ramirez Jr., added to FBI’s Ten Most Wanted, was captured in Mexico just 73 minutes after lis
A US federal judge dismissed subpoenas targeting Federal Reserve chair Jerome Powell, saying prosecu
