England Urged to Rethink Strategy to Revive Ashes
After a poor start to the Ashes, England must change their game plan quickly, says former Australia
In a bold declaration of its commitment to India, Amazon has revealed plans to invest over $35 billion by the year 2030. This monumental announcement was made during the annual Amazon Smbhav Summit held in New Delhi, where the company introduced a strategy aimed at digital growth, enhancing exports, developing logistics, and fostering workforce advancement.
This latest investment is in addition to the near $40 billion Amazon has already channeled into the Indian market since 2010. Throughout this decade, Amazon has broadened its footprint in areas such as e-commerce, cloud computing, logistics, and digital transactions.
Amazon emphasized that this forthcoming investment will focus on three key initiatives: digitisation, export enhancement, and job creation. The tech giant aims to fortify its fulfillment and data centers, along with its technological framework in India, to provide small businesses, manufacturers, and service providers with modern digital solutions.
The company stated that its digitisation strategies will aid millions of small enterprises in optimizing their operations, effectively managing their inventory, and delivering improved user experiences. Amazon plans to extend these advanced capabilities to 15 million small businesses throughout India by 2030, promoting enhanced digital support for sellers nationwide.
A significant element of Amazon’s approach is to bolster India’s global e-commerce presence. The company aims to elevate total exports through its platforms to $80 billion by 2030, a notable increase from the approximately $20 billion currently anticipated. This initiative includes aiding Indian artisans and manufacturers in accessing international markets via Amazon's Global Selling program.
Job creation is another crucial focus of Amazon's strategy. A recent report from Keystone Strategy mentioned during the summit indicated that Amazon had supported around 2.8 million jobs in India, both direct and indirect, in 2024, spanning logistics, warehousing, transportation, technology, and customer service sectors. With this expanded investment, Amazon anticipates an increase to 3.8 million jobs by 2030.
Education also plays a significant role in Amazon’s plans, with the company announcing initiatives to provide AI-related educational opportunities for nearly four million students in collaboration with government schools and educational institutions. This program is designed to empower students with skills that align with India’s National Education Policy 2020 and to explore digital career pathways.
The announcement aligns Amazon with other major tech firms making substantial investments in India. Just this month, Microsoft disclosed intentions to amplify its digital resources, while Google committed $15 billion towards establishing a large-scale data center in Visakhapatnam in collaboration with Airtel.
Amazon’s significant investment highlights India’s rising status as both a technology hub and a vital player in the global export landscape, as the company continues to engage in long-term investments aimed at the nation’s digital and economic progress.