Apex Games and Technogym Unite for Exciting Dubai Launch

CAB Sports and DXB LIVE, the driving forces behind the forthcoming Apex Games, have unveiled a partnership with Technogym just in time for the event’s debut on June 6 at the Dubai World Trade Centre.

As the Official Technical and Performance Partner, Technogym will supply competition equipment and enhance the overall experience for athletes during the event.

Apex Games is an innovative fitness event born in the UAE, merging running with functional fitness challenges. The competition comprises four running segments, each followed by fitness stations engineered to evaluate endurance, strength, speed, and comprehensive sports performance.

Participants can compete individually, in pairs, or teams, catering to both elite players and fitness aficionados across a broad skill spectrum.

The event has attracted significant local enthusiasm, as evidenced by the activities at Apex Fitness Test (AFT) Gym and various fitness initiatives across Dubai in recent times.

Organisers report that registration for professional and solo categories has already reached capacity. With almost two weeks to go, more than 1,200 attendees have signed up for the competition.

Following the inaugural event in June, plans are afoot to broaden the Apex Games to four more locations in the region as part of a strategy for sustainable growth.

Nick Cartwright, CEO of CAP Sports, stated that the aim of Apex Games is to foster a premier sporting brand from the UAE that embraces both world-class athletes and everyday fitness lovers. This collaboration with Technogym will further enhance the athlete experience.

Michel Mourou, Managing Director of Technogym UAE, expressed excitement over supporting a competition dedicated to health, performance, and community involvement. He noted Dubai’s emerging status as a key destination for sports and fitness events.

Khaled Al Hammadi, Executive Vice President of DXB LIVE, reaffirmed the organisation’s dedication to championing innovative sporting events that advocate for active lifestyles and bolster Dubai’s international event landscape.