Saudi Arabia Celebrates Heritage at Milan Craft Fair

Saudi Arabia's national pavilion successfully concluded its participation in Milan's Artigiano in Fiera, a prestigious fair dedicated to handicrafts and traditional arts. The pavilion highlighted the rich heritage and culture of the Kingdom to a diverse international audience.

Organized by the Ministry of Culture, the event saw collaboration among various Saudi cultural and tourism institutions, showcasing the Kingdom as a pivotal cultural and tourism hub.

Several Saudi organizations, including the Heritage Commission, the Theater and Performing Arts Commission, the Culinary Arts Commission, the Royal Institute for Traditional Arts (Wrth), the Royal Commission for AlUla, the Saudi Tourism Authority, and the Saudi Artisanal Company were involved.

The pavilion featured participation from over 140 individuals, including artisans, chefs, and performers, who presented traditional crafts such as bisht making, agal weaving, Sadu weaving, incense creating, and rosary crafting.

Students from Wrth participated as well, with twenty trainees showcasing their skills in Al-Qatt Al-Asiri, pottery, embroidery, and woodworking, illustrating how the youth of Saudi Arabia are committed to preserving their traditions.

The Saudi Artisanal Company displayed handmade items, reflecting the exceptional quality of Saudi craftsmanship. Guests were treated to coffee and guided tours of the exhibits.

Visitors savored authentic Saudi dishes, including dates, coffee, and regional specialties. Live cooking demonstrations by Saudi chefs, along with performances from two traditional arts groups, entertained attendees.

Saudi Arabia's involvement in Artigiano in Fiera fosters cultural exchange. By promoting its crafts, cuisine, and artistic expressions, the Kingdom enhances its global cultural footprint.