Ferrari's First Full EV Car Luce Debuts To Mixed Reception As Stock Drops

Italian luxury carmaker Ferrari has officially entered the electric vehicle era with the launch of its first fully electric car, the Ferrari Luce. The unveiling took place in Rome and marked one of the biggest changes in the company’s history. Known worldwide for its powerful petrol engines and iconic engine sound, Ferrari is now moving toward electrification as global demand for electric vehicles continues to grow. However, despite the excitement around the launch, the response from investors and many car enthusiasts has been mixed.

The new Ferrari Luce is a major departure from the company’s traditional sports car design. It is a four-door, five-seat electric grand tourer with a large trunk and a completely new body style for Ferrari. The word “Luce” means “light” in Italian, and the company says the vehicle was designed to combine luxury, speed, advanced technology, and everyday usability. Ferrari also confirmed that the car was developed with creative input from former Apple design chief Jony Ive and his design firm LoveFrom.

Under the hood, the Luce comes with four electric motors producing more than 1,000 horsepower. Ferrari claims the car can accelerate from 0 to 100 km/h in around 2.5 seconds. The vehicle uses a large 122-kWh battery pack and offers a driving range of more than 530 kilometers on a single charge. Ferrari said the EV was engineered entirely in-house and built on a dedicated electric platform designed specifically for high-performance driving. Deliveries are expected to begin in late 2026.

Even with these impressive specifications, the market reaction was negative soon after the unveiling. Ferrari’s shares dropped sharply in Milan trading, falling nearly 8 percent at one stage. Investors and analysts raised concerns about the car’s styling and whether Ferrari’s traditional customer base would accept a fully electric model. Some critics argued that the Luce looks too similar to mainstream luxury electric sedans and does not carry the aggressive identity usually associated with Ferrari sports cars.

Several analysts also questioned whether luxury EV demand is strong enough to justify Ferrari’s large investment in electric technology. Reports suggest Ferrari may delay plans for a second electric model until at least 2028 as the company carefully studies customer demand and market reaction. Luxury carmakers across Europe have recently slowed down their EV expansion plans because demand for high-end electric vehicles has not grown as quickly as expected.

Ferrari executives defended the Luce during the launch event, saying the company is not abandoning its heritage. Instead, Ferrari plans to continue producing petrol, hybrid, and electric vehicles together over the coming years. The company believes electrification is necessary for the future while still maintaining Ferrari’s performance-focused identity. Officials also said special sound engineering technology has been added to the Luce to create a unique driving experience similar to traditional Ferrari models.

The launch of the Luce represents a critical moment not only for Ferrari but for the entire luxury automotive industry. Many famous sports car brands are facing pressure to move toward cleaner technologies while still protecting their brand identity and loyal customer base. Ferrari’s success or failure with the Luce could influence how other luxury automakers approach the electric future in the coming years.