RTA's Digital Revenue Hits AED 5.3 Billion in 2025

The Roads and Transport Authority (RTA) of Dubai has announced a remarkable growth in digital revenue, generating AED 5.3 billion through its online services in 2025—a surge of 20.6% compared to the previous year. This milestone indicates an increasing dependence on digital solutions within Dubai's mobility sector and showcases the RTA's ongoing initiatives to refine service delivery via technological advancements.

In 2025 alone, over 628 million transactions were processed via digital channels, marking a 13% rise from 2024. The authority offers 105 digital services across six platforms, attaining a digital adoption rate of 96%. Customer satisfaction reached extraordinary heights, with an impressive average happiness index of 98%.

His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of RTA, commented that these achievements underscore the authority's significant strides toward digital evolution. He emphasized their mission to foster a comprehensive digital ecosystem, supporting Dubai's ambition to be a leading smart city globally.

Al Tayer elaborated that RTA's focus has transitioned from merely digitizing services to forming an integrated framework driven by data-informed decisions and advanced technologies. This strategy aligns with Dubai's broader goal of improving life quality, enhancing governmental efficiency, and boosting the emirate's competitiveness worldwide.

The authority aims to continue diversifying its digital services and introducing innovative solutions that streamline customer experiences while enhancing accessibility. Al Tayer asserted that digital transformation is vital for advancing Dubai's mobility landscape and delivering responsive services tailored to customer needs.

Impressive Growth in Key Digital Metrics

RTA's accomplishments are reflected across several crucial performance indicators. The authority scored 94% on Dubai Government’s Digital Maturity Index, achieving Level 5—the highest possible rank—and is now among the top four governmental entities in Dubai for 2025.

Moreover, RTA obtained an 83% score in the Digital Customer Experience sector—a 12% improvement year-on-year. It also earned a perfect score of 100% in the assessment for accessibility for People of Determination, affirming its dedication to inclusive digital services meeting international standards.

Surge in Usage of Smart Applications

Throughout 2025, RTA's mobile applications experienced a substantial upsurge, with more than a 25% rise in service utilization—40% higher than in 2024.

The authority unveiled 18 new services within the RTA Dubai app, thoughtfully crafted to respond to customer demands and align with government digital transformation initiatives. Active users of the application surpassed 1.2 million, highlighting its growing importance as the primary tool for accessing RTA services.

Additionally, the S’hail app broadened its feature set with enhancements related to Dubai’s automated fare collection system, including improved nol card functionalities and novel mobility features. These enhancements further integrated user experience and solidified the concept of unified digital mobility services.

Consequently, visits to RTA's smart applications soared to 68 million, marking an extraordinary increase of 144% compared to the previous year. Inquiries and journey-planning requests rose dramatically, reaching 48 million with a 48% year-on-year growth.

RTA is dedicated to further developing the S’hail platform to strengthen its position as Dubai's leading mobility application, simplifying access to numerous transport options through a singular channel.

Website Enhancements and New Digital Offerings

RTA's website also demonstrated remarkable performance in 2025, currently providing 103 services and enabling around 11 million transactions while maintaining a customer satisfaction rate of 96%.

To enhance service delivery and accessibility, the authority launched four new digital platforms focused on key initiatives like the Road Safety Film Festival Competition, Delivery Service Excellence Award, Academic Scholarship Program, and Dubai Award for Sustainable Transport.

Furthermore, RTA introduced three additional online services related to advertising signboard fine payments, traffic violation objections, and the temporary passenger transport permit service named “Naqel”. An improved search feature was implemented to facilitate efficient service discovery and enhance website navigation.

Virtual Assistant Usage Increases Engagement

RTA’s virtual assistant, “Mahboub”, became even more valuable for customer interactions in 2025 as the authority expanded and improved 15 digital services under its Services 360 Plan, now offering 32 interactive services through Mahboub.

These advancements led to heightened customer engagement, with digital transactions growing by 20.6% from the previous year. Revenue from these digital channels saw an uptick of 8.1%, underscoring increasing confidence in digital interactions for government processes.

Smart Kiosk Use on the Rise

Alternative channels such as RTA’s smart kiosks continued to thrive, providing 24 services related to drivers, vehicles, and nol cards, resulting in over one million transactions throughout the year.

These kiosks generated revenue exceeding AED 425 million, showing a year-on-year growth of more than 11%. To enhance accessibility, RTA rolled out four new interactive kiosks at Customer Happiness Centres across Dubai.

WhatsApp Services Gaining Popularity

RTA's WhatsApp channel also experienced favorable growth, offering 16 services and generating over AED 21.7 million from parking ticket reservations.

Additionally, the authority introduced the “Madinati” service through the Mahboub chatbot on WhatsApp, enabling customers to report and engage with city-related services through an intuitive digital interface.

Advancing Government Integration

In line with Dubai Government’s Services 360 strategy, RTA launched and upgraded 48 digital services across various platforms throughout 2025, facilitating greater integration and enhanced customer journeys.

The authority expanded its presence on shared government digital platforms by integrating 14 services into the S’hail app, improving 23 services on Dubai Now, refining 21 services through Invest in Dubai, and offering 10 services on Visit Dubai. Services were also integrated into the Build in Dubai platform.

These efforts support Dubai's vision of creating a cohesive government ecosystem where residents, businesses, and visitors can access diverse services through unified digital platforms.

International Recognition for Digital Excellence

RTA's dedication to innovation and digital proficiency received international accolades this year. The authority won two prestigious Global Business Tech Awards, with the RTA Dubai application recognized as the “Best Application of Tech – Public Sector” and the S’hail app earning the title of “Best Mobile Tech of the Year”.

This recognition further solidifies Dubai's standing among top global cities known for their advanced digital infrastructure and smart mobility solutions, enhancing the emirate’s reputation as a model of innovation and customer-oriented government services.