A new survey indicates that Malaysian consumers are prioritizing food delivery services over meals at restaurants and cafes due to the increase in living costs. This shift highlights how households are adjusting their spending habits under financial strain.
Research by Rakuten Insight reveals that the proportion of Malaysians intending to cut back on dining out surged from 52.9% in March to 61.6% in April. Meanwhile, those looking to reduce food delivery came up slightly, moving from 30% to 32%.
Experts point out that dining out is often seen as a non-essential expense, encompassing not only food but also the associated costs of atmosphere, social engagement, and transportation. In contrast, food delivery is viewed as a more practical option, especially for busy families.
The survey also highlights that many Malaysians now regard food delivery as a necessity rather than a luxury, especially among working families and individuals with long hours. As economic challenges persist, this trend demonstrates a move towards convenience while cutting back on discretionary expenses.
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