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Dubai, November 5, 2025 – The General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai) has rolled out a new gesture at Dubai International Airport tied to the Dubai Fitness Challenge 30×30. Passengers coming into or leaving the airport can receive a commemorative stamp bearing the challenge emblem, a small but visible sign of Dubai’s focus on wellbeing and active living.
The move echoes Dubai’s energetic character and a broader push to raise living standards for both residents and visitors. It supports the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, to weave exercise and wellbeing into daily life, encouraging wellness, happiness and the city’s reputation as a leading centre for an active lifestyle.
Brigadier Faisal Abdullah Al Nuaimi, Assistant Director General for the Airports Sector at GDRFA Dubai, described the initiative as a celebration of Dubai’s momentum. He noted that the 30×30 stamp underlines their dedication to the leadership’s drive for healthier communities and extends that invitation to every traveller passing through the airport.
Al Nuaimi added that GDRFA Dubai sees such community programmes as part of its civic role, not merely administrative work. The initiative aims to reinforce Dubai’s standing as a global hub known for innovation, warm hospitality and a high quality of life, while offering visitors a tangible link to the emirate’s wellness ethos.
As a small keepsake, the 30×30 Fitness Challenge stamp is intended to leave a lasting impression of Dubai’s commitment to sport and healthy living. The activation highlights how the city blends wellbeing with hospitality, giving travellers a memorable touchpoint of Dubai’s active lifestyle.