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The Community Development Authority (CDA) of Dubai has entered into a Memorandum of Understanding (MoU) with National Bonds Corporation to enhance the financial stability and wellbeing of families. This collaboration aligns with the Sheikha Hind bint Maktoum Family Programme and echoes the objectives of Dubai’s Social Agenda 33 and the Year of the Family.
Focusing on a blend of social and economic assistance, the initiative aims to foster financial literacy and encourage savings among families. It seeks to establish a solid financial groundwork from the outset of family life, thereby enriching overall life quality and promoting social stability.
Under this partnership, both entities will host up to 12 awareness workshops annually. These sessions will cater to newly married couples and those planning to marry, highlighting essential topics such as budgeting, savings, and long-term financial strategies.
Additionally, a new initiative named the “Financial Clinic” will be launched to evaluate the financial wellbeing of families. This program will offer tailored advice and educational resources to cultivate responsible financial behaviors and ensure sustainable economic health.
Moreover, National Bonds will provide a savings bond of AED 1,000 for every newborn in families participating in the program. This measure aims to instill a culture of saving from birth and facilitate future financial planning.
Hessa bint Essa Buhumaid, Director General of Dubai’s CDA, remarked that this partnership underscores the authority's dedication to empowering families and reinforcing social frameworks. She stressed the importance of investing in families for cultivating a stable and sustainable society.
Mohammed Qasim Al Ali, Group CEO of National Bonds, emphasized that financial education should commence at birth, as early assistance helps families forge healthier money habits and achieve long-lasting stability.
The alliance will also involve the sharing of expertise and data within approved frameworks to curate effective, data-driven programs. This approach will enhance the measurement of impacts and boost the overall efficacy of social development initiatives.
This collaboration showcases Dubai’s ongoing commitment to family welfare, financial empowerment, and sustainable societal progress.