Abu Dhabi, UAE – Bridge Summit 2025 returns to the capital as a global hub for media, content and entertainment, this time placing artificial intelligence at the heart of its programme. Running from December 8 to 10, 2025 at the Abu Dhabi National Exhibition Centre (ADNEC), the summit has announced a strategic collaboration with platform X to demo AI-enhanced media solutions and explore emerging industry trends.

The agreement was confirmed following meetings between H.E. Abdulla bin Mohamed bin Butti Al Hamed, Chairman of Bridge, and Dr. Jamal Al Kaabi, Vice Chairman, together with X's senior team. X will take an active role across the event with keynote conversations, hands-on workshops and live demonstrations of its latest technologies. Attendees can experience X's innovations via interactive installations and AI-powered digital screens that will serve as dynamic event guides.

H.E. Abdulla Al Hamed said the tie-up reinforces the UAE's ambition to lead in thoughtful AI adoption and to bridge media, policy, finance and tech for a more resilient cultural sector.

Reem Sadiq, Head of Government Affairs and Partnerships for MENA at X, noted that the partnership offers a chance to surface real-time global media patterns and show how X supports creators, storytellers and technologists amid rapid digital change.

Bridge Summit 2025 will occupy some 1.65 million square feet at ADNEC and expects over 60,000 visitors, around 300 exhibitors and more than 300 scheduled activities, including roughly 200 panel talks and 50 interactive workshops. The programme is designed to encourage knowledge exchange, technological discovery and creative collaboration at scale.

The summit unfolds across seven thematic tracks:

1. Media – rethinking journalism and engaging modern audiences.
2. Creator Economy – investigating influence, monetisation and creator livelihoods.
3. Music – tracking streaming habits, rights issues and AI's role in sound.
4. Gaming – exploring interactive experiences, virtual worlds and new tech.
5. Technology & AI – presenting data-driven tools and smart media innovations.
6. Marketing – examining consumer insights and narrative-driven campaigns.
7. Film – celebrating cinematic craft and visual storytelling.

Across these tracks, Bridge Summit 2025 aims to map how creativity and technology converge to shape the next chapter of content and entertainment. With X contributing AI-powered insights and interactive showcases, the event promises a visually rich, idea-driven forum for the global media community.